Inspiring Leaders

engage your people - manage millennials - GENERATE customer LOYALTY
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About Bruce

About Bruce

As a five time CEO and current Company Chairman and Director, Bruce is a proven transformation leader with extensive experience across a range of industries including real estate, media, financial services, technology and retail. He is a passionate leader of change, and he believes that better leadership is critical to improving business performance through people.

His various achievements include:

  • Led real estate giant Colliers out of the 1990’s property recession;
  • In six months took a single product from losing $600,000 per year to a $2.2 million profit;
  • Also led Kerry Packer’s ACP Media, and iconic NZ company Canterbury International;
  • Oversaw the largest debt restructure in NZ corporate history – $1.8 billion at Yellow Pages Group;
  • Has made over 2,000 speeches and presentations in NZ, Australia, Asia, UK and USA.

Bruce is now a professional director with a portfolio comprising six boards, is a highly regarded advisor to business leaders, and is one of Australasia’s leading conference keynote speakers.

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    keynote, conference And public speaking

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    The best leaders don’t shout

    How to engage your people, manage millennials and get things done.

    In The Best Leaders Don’t Shout five time CEO Bruce Cotterill shares the lessons he learned fixing broken businesses and rebuilding shattered teams. In this jargon free book and enlightened pathway to improving business performance, Bruce tells memorable stories and shares simple tools, lists and templates, summaries and questions that will help everyone from CEOs to team leaders to build better workplaces, more engaged teams, and happier customers.

    Once you read this book, you’ll want a copy for each and every person on your leadership team. Your people will thank you, and so will your customers, and bank manager.

    This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read.

    John Spence – USA Top 100 Business Thought Leader

    OveR 5000 copies sold IN NEW ZEALAND.

    Do you aspire to be a better leader?  purchase your copy today.

    We used Lisa and her in depth knowledge in November 2017 at our executive refocus days to review where our organisational culture had got to and where next to go. It was a great experience all round and brought clarity to our thinking. Bravo !

    Leanne Mash - CEO

    For over three decades I have observed Bruce transition from successful office solutions salesperson to inspiring Stanford Business School trained CEO, Director and Chairman.  In “The Best Leaders Don’t Shout” he now shares the lessons, insights and ideas, from his remarkable leadership journey.  I thoroughly recommend this book as compelling reading for any leader of business and people.

    Rick Ellis, Chief Executive Chartered Accountants Australia and New Zealand
    Rick Ellis, Chief Executive

    Your stories about needing to increase output by 20% every year and people never being satisfied with just what they received last time really resonated with me and we should never forget those. Thanks very much for helping to make it a memorable day.

    Julie Shepherd

    As my business coach Lisa challenged me and the beliefs that were holding me back, helped me understand how to use my strengths and talents best, and introduced me to highly practical and effective strategies which we introduced in my business – without taking any unnecessary risks. My life and my business transformed, and I went from struggling to keep my business open to selling it for a healthy profit, starting another business, and retiring. I always felt that Lisa truly cared about what I wanted, and what was important to me. Outstanding.

    Noel Johnston - Business Owner MTF Dunedin
    Noel Johnston - Business Owner

    An extremely valuable investment of time that can be put to use immediately. I really liked the action list generated from the course.

    Andrew Clark, Commercial Broker Barfoot and Thompson
    Andrew Clark, Commercial Broker

    Lisa delivered her Adapter Factor workshop to a select group of 2degrees change agents. The 1 day course received rave reviews with comments like “it was awesome I was engaged beginning to end”. The process also generated insightful change ideas that could be game changers for our business. I would highly recommend Lisa to your business if you’re serious about building innovation.

    Sarah Friis

    Amazing, 90 minutes of informative, inspirational, engaging and very practical presentation … your stories are certainly excellent teaching tools.

    Lynn Lawton, Manager The Depot Artspace
    Lynn Lawton, Manager

    At Telstra, I engaged Bruce to lead for me a critical review of an operating division within the Telstra Media portfolio, targeted at improving overall business performance through a refinement of the strategy and including customer value proposition, go-to-market execution and post sale customer care.  The output of the review was a number of recommendations, many of which were implemented, resulting in improved product performance, profitability and customer satisfaction scores. Bruce engaged very effectively with incumbent leaders, building trust and collaboration. I would recommend Bruce as a consultant to lead any business improvement project.

    Rick Ellis, Group Executive Telstra Media
    Rick Ellis, Group Executive

    An excellent handbook that reminds us of the distinction between management and leadership. The former is about sweat; the latter is more about vision, strategy and inspiration. Cotterill laces his prose with memorable aphorisms and intelligent reflections.  A very good read for reflective executives and eager students.

    Dr. David J. Teece CNZM Institute for Business Innovation, Haas School, University of California Berkeley
    Dr. David J. Teece CNZM

    IN MY OPINION…

    What New Zealand can learn from sport

    What New Zealand can learn from sport

    We’ve just finished another two-week-long sporting extravaganza, courtesy of the Olympic Games. Despite an opening ceremony that left many wondering how these games might be judged, the athletes took over the show, as they usually do, and ensured that the 2024 Olympic...