Inspiring Leaders

engage your people - manage millennials - GENERATE customer LOYALTY
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About Bruce

About Bruce

As a five time CEO and current Company Chairman and Director, Bruce is a proven transformation leader with extensive experience across a range of industries including real estate, media, financial services, technology and retail. He is a passionate leader of change, and he believes that better leadership is critical to improving business performance through people.

His various achievements include:

  • Led real estate giant Colliers out of the 1990’s property recession;
  • In six months took a single product from losing $600,000 per year to a $2.2 million profit;
  • Also led Kerry Packer’s ACP Media, and iconic NZ company Canterbury International;
  • Oversaw the largest debt restructure in NZ corporate history – $1.8 billion at Yellow Pages Group;
  • Has made over 2,000 speeches and presentations in NZ, Australia, Asia, UK and USA.

Bruce is now a professional director with a portfolio comprising six boards, is a highly regarded advisor to business leaders, and is one of Australasia’s leading conference keynote speakers.

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    keynote, conference And public speaking

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    The best leaders don’t shout

    How to engage your people, manage millennials and get things done.

    In The Best Leaders Don’t Shout five time CEO Bruce Cotterill shares the lessons he learned fixing broken businesses and rebuilding shattered teams. In this jargon free book and enlightened pathway to improving business performance, Bruce tells memorable stories and shares simple tools, lists and templates, summaries and questions that will help everyone from CEOs to team leaders to build better workplaces, more engaged teams, and happier customers.

    Once you read this book, you’ll want a copy for each and every person on your leadership team. Your people will thank you, and so will your customers, and bank manager.

    This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read.

    John Spence – USA Top 100 Business Thought Leader

    OveR 5000 copies sold IN NEW ZEALAND.

    Do you aspire to be a better leader?  purchase your copy today.

    I learnt a great deal out of the two days especially from Bruce’s stories. I walked around and talked to over 40 team members 4-5pm today. Feeling 10 feet tall and that’s actually one of the most enjoyable part of my career with ANZ to date.

    Jack Hou, Head of Asian/Migrant Bank, Retail & Business Banking Central ANZ Bank
    Jack Hou, Head of Asian/Migrant Bank, Retail & Business Banking Central

    Thank you for two fantastic presentations at The Professionals Sales Conference. Each talk was loaded with lots of good practical take away points. It was also fantastic to meet you and speak in person. As discussed, training for real estate sales people is abundantly available whilst as a new business owner it seems training is much more scarce.

    Steve Lovegrove, Business Owner McDowell Real Estate Ltd
    Steve Lovegrove, Business Owner

    Doesn’t matter whether you’ve been in real estate 6 months or 6 years, there’s a huge amount you can take from this.

    David Annan - Director James Group
    David Annan - Director

    An extremely valuable investment of time that can be put to use immediately. I really liked the action list generated from the course.

    Andrew Clark, Commercial Broker Barfoot and Thompson
    Andrew Clark, Commercial Broker

    An excellent handbook that reminds us of the distinction between management and leadership. The former is about sweat; the latter is more about vision, strategy and inspiration. Cotterill laces his prose with memorable aphorisms and intelligent reflections.  A very good read for reflective executives and eager students.

    Dr. David J. Teece CNZM Institute for Business Innovation, Haas School, University of California Berkeley
    Dr. David J. Teece CNZM

    For over three decades I have observed Bruce transition from successful office solutions salesperson to inspiring Stanford Business School trained CEO, Director and Chairman.  In “The Best Leaders Don’t Shout” he now shares the lessons, insights and ideas, from his remarkable leadership journey.  I thoroughly recommend this book as compelling reading for any leader of business and people.

    Rick Ellis, Chief Executive Chartered Accountants Australia and New Zealand
    Rick Ellis, Chief Executive

    I read a lot of business books and some of them we use as references as we coach executives and professional CEO’s to get incrementally better at their leadership craft. This book is one that will be used as a reference. It simplifies and offers practical advice based on Bruce’s business experience. Most importantly it reminds all of us leading in a complicated world that leadership is all about the connecting with “people” and getting things done.

    Kendall Langston, Chief Executive Advisory.Works
    Kendall Langston, Chief Executive

    Bruce’s overall industry experience made the two days very interesting and it was great to be able to hear just how he had implemented the points he spoke about into his roles and the results achieved.

    Shaun Wilson, Managing Director Unite Logistics
    Shaun Wilson, Managing Director

    A must attend, simply brilliant!

    Paul Barnes, Director / Chief Operations Officer FoxPlan Ltd
    Paul Barnes, Director / Chief Operations Officer

    IN MY OPINION…

    9 Questions and 9 Reasons – How to Help Your People to Change Habits

    9 Questions and 9 Reasons – How to Help Your People to Change Habits

    Change programmes come into Companies in various guises. Some are a result of a missed opportunity or missed target. Others the result of acquiring or being acquired. Some, simply through product changes or new personnel. At the extreme end are those forced as a result of an often invasive consulting process, whereby your people are already offside before you start

    8 Great Questions to start a conversation with your customers.

    8 Great Questions to start a conversation with your customers.

    Last week I sat with a small management team at a software company, discussing their plans. These people are moderately successful but are wanting to take their business to another level. Like many mid sized business entrepreneurs, they are not sure how to do so.

    It began quite simply! I asked, “what do you think your clients think of you?” For the first time, the room went silent. Not because their client relationships are bad, but because they didn’t know.

    TOM PETERS: Still fantastic after all these years.

    TOM PETERS: Still fantastic after all these years.

    In 1982 McKinsey consultants Tom Peters and Bob Waterman wrote “In Search Of Excellence”. Many regard it as one of the most influential business books of all time. It also launched Peters as one of the world’s pre-eminent business management “gurus”. He’s since written a number of books and made hundreds of speeches, preaching his no nonsense, return to basics brand of management thinking. Last week Tom Peters was at my old school, Auckland University, and I went along.

    Super City? Super Shambles!

    Super City? Super Shambles!

    This week we have had the news that yet another civic authority is in financial strife after years of mismanagement, excessive borrowing and living above its means. Only this time, it’s not some far flung district hidden away in the depths of California, or an earthquake ravaged city in the South Island, or even a small district council an hour’s drive north of the city. This time it’s the city of Auckland, home of an amalgamation of local councils that were pulled together less than 5 years ago, with a view to the creation of a more effective organisation.

    Christchurch: Our City in Ruins (with apologies to Bruce Springsteen)

    Christchurch: Our City in Ruins (with apologies to Bruce Springsteen)

    Before I start with a new client, I usually jot down a few notes outlining my first impressions, preconceived ideas and what I think I will find. I often refer back to those initial notes, as they sometimes help me to stay on task as the risk of distraction threatens to take over in the new and needy organisation.
    I was privileged to be asked to conduct a review of the Central Christchurch Development Unit (CCDU) – the organisation within the Canterbury Earthquake Recovery Authority (CERA) responsible for leading the rebuild of the Christchurch CBD. The day before I started, I went for a walk around the dilapidated city. This is what I wrote that night.