Inspiring Leaders

engage your people - manage millennials - GENERATE customer LOYALTY
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About Bruce

About Bruce

As a five time CEO and current Company Chairman and Director, Bruce is a proven transformation leader with extensive experience across a range of industries including real estate, media, financial services, technology and retail. He is a passionate leader of change, and he believes that better leadership is critical to improving business performance through people.

His various achievements include:

  • Led real estate giant Colliers out of the 1990’s property recession;
  • In six months took a single product from losing $600,000 per year to a $2.2 million profit;
  • Also led Kerry Packer’s ACP Media, and iconic NZ company Canterbury International;
  • Oversaw the largest debt restructure in NZ corporate history – $1.8 billion at Yellow Pages Group;
  • Has made over 2,000 speeches and presentations in NZ, Australia, Asia, UK and USA.

Bruce is now a professional director with a portfolio comprising six boards, is a highly regarded advisor to business leaders, and is one of Australasia’s leading conference keynote speakers.

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    keynote, conference And public speaking

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    The best leaders don’t shout

    How to engage your people, manage millennials and get things done.

    In The Best Leaders Don’t Shout five time CEO Bruce Cotterill shares the lessons he learned fixing broken businesses and rebuilding shattered teams. In this jargon free book and enlightened pathway to improving business performance, Bruce tells memorable stories and shares simple tools, lists and templates, summaries and questions that will help everyone from CEOs to team leaders to build better workplaces, more engaged teams, and happier customers.

    Once you read this book, you’ll want a copy for each and every person on your leadership team. Your people will thank you, and so will your customers, and bank manager.

    This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read.

    John Spence – USA Top 100 Business Thought Leader

    OveR 5000 copies sold IN NEW ZEALAND.

    Do you aspire to be a better leader?  purchase your copy today.

    At Telstra, I engaged Bruce to lead for me a critical review of an operating division within the Telstra Media portfolio, targeted at improving overall business performance through a refinement of the strategy and including customer value proposition, go-to-market execution and post sale customer care.  The output of the review was a number of recommendations, many of which were implemented, resulting in improved product performance, profitability and customer satisfaction scores. Bruce engaged very effectively with incumbent leaders, building trust and collaboration. I would recommend Bruce as a consultant to lead any business improvement project.

    Rick Ellis, Group Executive Telstra Media
    Rick Ellis, Group Executive

    Had the hardest spot of the conference and lifted everyone. He is a true pro – ability to read the audience and adapt accordingly. Scored amazingly high on feedback forms. Would HIGHLY recommend. Loved him. Our delegates rated him 10 out of 10, which doesn’t happen very often!

    Melanie Middleditch, Events and Sponsorship Manager Professionals Real Estate Group
    Melanie Middleditch, Events and Sponsorship Manager

    As I mentioned to you when we spoke at conference, I found you to be very inspirational. I have implemented many of your principles back in my store and had great success. Every staff member is working towards the same goal, and we have a quick meeting every morning to reinstate the day’s objectives. As managers we know that simplicity is the key to running an effective business but we tend to over complicate things and end up getting confused about our focus, not to mention staff getting confused as well. Listening to you speak, it made me remember why keeping it simple is so important and reinstating that daily with your principles has been an enormous help to me since conference.

    Lenice Reid, Store Manager Radio Rentals
    Lenice Reid, Store Manager

    Bruce Cotterill has walked the walk and he has now very ably talked the talk. This book clearly identifies that excellence in business is a journey and not a destination. He has cleverly guided the reader down the leadership highway regardless of where they are commencing their trip. Bruce has considerable experience across a broad range of platforms and I found his ideas, examples and guidance insightful and, most importantly, practical. This book is a compelling read and there is something valuable in here for everyone, no matter what your experience or background may be. I am confident that it will provide added clarity and focus to your planning and help you with your leadership journey no matter how far down that road you are.

    Colonel (Retired) Jim Blackwell, ONZM, NZSAS, CEO Kauri Group Companies
    Colonel (Retired) Jim Blackwell, ONZM, NZSAS, CEO

    His understanding of our business, and awesome sense of humour made his presentation engaging and entertaining. Attendees rated him the best they have heard to date!

    Turusha Naidoo, National Events Manager ANZ Bank
    Turusha Naidoo, National Events Manager

    Bruce had the difficult job of being the closing presenter at the Rotary Youth Leadership Programme.  From the start he captivated the 30 young leaders in the room, making his leadership points clearly with interesting and real stories. It is amazing to see someone with such an extensive corporate background connecting so well with young people starting out their careers.  Everyone in the room could relate to the messages & there were many.  Outstanding!

    Barry Larsen, Youth Director Rotary
    Barry Larsen, Youth Director

    Valuable and workable content – could have a week worth of teaching!! Never have enough knowledge, especially when the content is so relevant and achievable.

    Jackie Smith, Manager Takapuna Harcourts
    Jackie Smith, Manager Takapuna

    Bruce’s easy and personable manner was evident in his fabulous presentation with content that was simple, easy to follow, achievable and useful for any leader in business.

    Suzanne MacLean, Branch Manager Barfoot & Thompson
    Suzanne MacLean, Branch Manager

    Bruce has a broad experience in leadership and shares his insights, tools and approaches through great story telling. Keeping leadership simple and focusing on what you want to achieve through great communication with your teams is the focus of the masterclass, with lots of practical ways to action changes to enhance your current leadership approach. Great investment in your future as a leader!

    Danielle Chew, Performance and Delivery Manager ANZ Bank
    Danielle Chew, Performance and Delivery Manager

    IN MY OPINION…

    Is That Inflation I See In My Beer?

    Is That Inflation I See In My Beer?

    A couple of weeks ago I went out and joined some mates for an end of week drink on Friday night. Nothing unusual in that, I hear you say. Correct.   I bought a round of drinks. Four beers to be exact. It cost $48.20. Yup, 12.05 each. That caught me by surprise. A year...

    Wages Must Represent Value Rather Than Fairness

    Wages Must Represent Value Rather Than Fairness

    One thing you can bet on. The arrival of a Labour government will inevitably bring cries for higher wages. And so it has been in New Zealand during the last 9 months. As a result we have seen a plan to rapidly increase the minimum wage and the newly empowered union...

    Define – Refine – Recruit

    In this week's video Bruce talks about recruitment; and in particular the importance of getting it right from the start. That means not doing what you did last time, but rather, redefining the role before you start. Bruce's...

    Have You Ever Had A Setback?

    In this week's video Bruce shares an experience that highlights the importance of how we respond to the needs of others. He says .."In this case I didn't do as well as I should have." Have you checked out Bruce's book yet?...