Bruce Cotterill has walked the walk and he has now very ably talked the talk. This book clearly identifies that excellence in business is a journey and not a destination. He has cleverly guided the reader down the leadership highway regardless of where they are commencing their trip. Bruce has considerable experience across a broad range of platforms and I found his ideas, examples and guidance insightful and, most importantly, practical. This book is a compelling read and there is something valuable in here for everyone, no matter what your experience or background may be. I am confident that it will provide added clarity and focus to your planning and help you with your leadership journey no matter how far down that road you are.

Thank you so much for the insightful, provocative and engaging presentations to The CEO Institute in New Zealand. The powerful strategic benefits of well crafted corporate culture that is deliberately and consistently deployed are not well understood or are under-estimated. Lisa highlighted these benefits and the missed opportunities that a strategically aligned and empowering culture can deliver to those companies. She presented compelling examples of where this has occurred successfully. Her presentation to our syndicate members in a small group session was challenging and thought provoking. I strongly recommend any CEO taking the time to sit down and have a good conversation with Lisa. She will challenge your understanding of how culture and strategy relate to each other and the very real opportunities for growth and strategic development that exist. It was no surprise that her session was very highly rated by our syndicate members.

An extremely valuable investment of time that can be put to use immediately. I really liked the action list generated from the course.

At Telstra, I engaged Bruce to lead for me a critical review of an operating division within the Telstra Media portfolio, targeted at improving overall business performance through a refinement of the strategy and including customer value proposition, go-to-market execution and post sale customer care.

The output of the review was a number of recommendations, many of which were implemented, resulting in improved product performance, profitability and customer satisfaction scores. Bruce engaged very effectively with incumbent leaders, building trust and collaboration. I would recommend Bruce as a consultant to lead any business improvement project.

This book challenges the old adage  “leaders are born not made”. Calling on his wide CEO experience Bruce provides an insightful and practical reference to the key elements of leadership. I would recommend it to any aspiring leader wishing to fast track their skills and career.

You set the mood, the tone and appetite for more with your involvement and style that was sustained right through the day. Thank you for that and for being such a personable  and active force in the event.

I learnt a great deal out of the two days especially from Bruce’s stories. I walked around and talked to over 40 team members 4-5pm today. Feeling 10 feet tall and that’s actually one of the most enjoyable part of my career with ANZ to date.

For a bunch of people who like to all think they do what they do best and know it all, you leave with a lot of questions and plans to better yourself.

Bruce is an inspiring and engaging speaker who can tailor his vast depth of experience to add real value to your business and your challenges. Bruce has added real value to our team, and inspired change to move from good to great. His ability to challenge current thinking in a way that allows people to discover their own solutions has been really beneficial.